According to a recent survey of 300 small to mid-size businesses conducted by BIA/Kelsey, 40% of SMBs are planning on increasing their digital spending budgets within the year.
They’re doing so because SMB’s realize that their customers are online. By creating a place for you business on the web, you are able to communicate with your consumer in a more direct way – whether it be with Facebook, email, or Google Places.
If you’re and owner of a small to mid-size business, you’re most likely putting a lot of money, time, and effort into making your consumer’s web experience a successful one, but how do you know it’s working?
Learn more about Analytics Tools.
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About Lindsey Nelson
Lindsey Nelson currently supports Content and Enablement at SAP. Prior to her current role, she was responsible for Thought Leadership Content Strategy and Pull Marketing Strategy at SAP.