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Ask Not What You Can Do For Your Customers, But What Your Customers Can Do For You

5-Jun-2018 | Kosta Triantafillou | Targeted Marketing

A key goal of influencer marketing is to build advocacy, which in turn drives loyalty, growth, and ultimately, fuels increased market share. Here are 3 steps to leverage customer influencers to generate interest and demand.

marketing, B2B, personalized marketing

Account-Based Marketing: The Human Touch And Why It Matters

29-Mar-2018 | Ruqaiyah Jaffery | Targeted Marketing

At its core, ABM employs personalized campaigns designed to resonate with each account and allows marketers to qualify and target prospects that are best suited for their product or service.

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