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strategy, integrated business planning, balanced scorecard, planning

How To Translate Abstract Strategy Into Concrete, Measurable Business Actions

16-May-2019 | Aldo Ambrosio | Strategy

The combination of integrated business planning and the balanced scorecard enables companies to connect long-term strategic priorities with short-term actions.

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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Strategy

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

E-Commerce Alert: How Non-Functional Requirements Impact User Experience

11-May-2018 | Branwell Moffat | Strategy

It's critical to define non-functional requirements when building an e-commerce platform, as most have a direct impact on the user experience.

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