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How Focusing On Customer Experience Transforms Jewelry Business

18-Mar-2020 | Melissa Burns | Storytelling

The jewelry business is abandoning its conservative origins to adopt the customer experience that today's buyers expect.

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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Storytelling

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Storytelling

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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