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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Storytelling

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Storytelling

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

New Realities In The Ever-Evolving Art And Science Of Modern Marketing

16-Nov-2017 | Fred Isbell | Storytelling

Here are three fundamental practices to jump-start the journey to modern marketing, digital marketing, and building strategic competencies.

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