Some Thoughts For Sports Industry Executives Series

11-Nov-2019 | Mark Lehew | Some Thoughts For Sports Industry Executives Series

If sports teams don’t make it quick and simple for people to engage at any point in the process, they risk fans dropping out and moving on to something else.

4-Nov-2019 | Mark Lehew | Some Thoughts For Sports Industry Executives Series

Today, the pressure on sports franchises to grow revenue is immense, and fan data provides great opportunities to do so on a global level.

28-Oct-2019 | Mark Lehew | Some Thoughts For Sports Industry Executives Series

Growing the fan base includes identifying and understanding the quiet supporters, those who never buy a game ticket.