Social Influence


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Why Executives Should Follow Kylie Jenner

14-Sep-2017 | Arif Johari | Social Influence

The online-shopping world that we live in, lacks the warmth of great customer service that a brick-and-mortar may provide. Social selling fills that need.

Selling To Goldfish: Responding To Decreasing Attention Spans Of Customers

27-Jul-2017 | Arif Johari | Social Influence

Personalized videos are the next big hit for content marketing. If done right, they can be engaging, entertaining, and educational.

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