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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | SAP Leonardo Podcast

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | SAP Leonardo Podcast

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

The Digital Renaissance And The Intelligent Enterprise

26-Nov-2018 | Ginger Shimp | SAP Leonardo Podcast

Jeff Janiszewski and Ginger Shimp from SAP North America Marketing discuss what it takes to create an intelligent enterprise.

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The Digital Renaissance And The Cloud: Managing In-Memory Data In Real Time Across Applications And Technology On A Common Foundation
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