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Young adults celebrate with beer at a beer garden

The Secret To Winning In A Rising Golden Age For Midsize Businesses

2-Jan-2020 | Timo Elliott | SAP C/4HANA

Technology adoption must deliver two capabilities meaningful for every element of every business: operational agility and an empathetic focus on experiences.

customer experience, experience economy, engagement

Intelligent Enterprises Make The Experience Economy Click With Consumers

21-May-2019 | Rudeon Snell | SAP C/4HANA

Consumer buying decisions are greatly influenced by the quality of the experience they receive from the brand, not just by the brand’s product or service.

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