Retail Marketing

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retail, brick and mortar, retail innovation, connected store

Retail Experiences: How Retailers Drive Growth With In-Store Innovation

9-Jan-2019 | Maria Morais | Retail Marketing

The modern value chain demands innovation – but this time technology is just a consequence of the change, and it should not be the reason why people change.

Omnichannel Strategies And Digital Transformation In Retail

30-Aug-2018 | Meenal Pathak | Retail Marketing

Here's how emerging technologies like machine learning and artificial intelligence are transforming customer service and improving customer experiences.

Retail’s Untamed Power: Avoid The Death Star That Holiday Promotions Create

22-Dec-2017 | Angelica Valentine | Retail Marketing

Holiday promotions are a necessary evil, but they form a Death Star when shoppers expect deep discounts and leave brands to perish when they don’t get them.

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