Product Differentiation


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View from the perspective of the monitor screen of a high-tech engineer using platform software

Integrated Business Planning For High Tech: How Platforms Improve Execution And Drive Differentiation

14-Nov-2019 | David Vallejo | Product Differentiation

Six things to expect in an integrated planning platform up to the task for high-tech brand owners and manufacturers.

Scientists using tablet computer in lab

Experience Management In The Chemical Industry

8-Jul-2019 | Pedro Ahlers | Product Differentiation

To maximize experience management, chemical companies need to learn how to use the insights generated in the customer journey and those in internal processes.

sustainability, supply chain, logistics

The Business Sense In Sustainability

4-Dec-2018 | Hala Zeine | Product Differentiation

Sustainable supply chains are not just a viable business strategy; they can also help grow the business with innovative products that delight customers.

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