Product Differentiation


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Scientists using tablet computer in lab

Experience Management In The Chemical Industry

8-Jul-2019 | Pedro Ahlers | Product Differentiation

To maximize experience management, chemical companies need to learn how to use the insights generated in the customer journey and those in internal processes.

sustainability, supply chain, logistics

The Business Sense In Sustainability

4-Dec-2018 | Hala Zeine | Product Differentiation

Sustainable supply chains are not just a viable business strategy; they can also help grow the business with innovative products that delight customers.

consumer goods, consumer packaged goods, innovation, CPG

Chasing The Sun: Innovation And Convenience In Consumer Products

29-Oct-2018 | Don Gordon | Product Differentiation

Consumers value convenience, but what they deem "convenient" is a moving target.

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