Pricing Strategy

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technology, consumption-based services, business services, subscription services

Consumption-Based Models Are Easy, But Managing Consumption Economics Is Not

15-Apr-2019 | Venugopal Lambu | Pricing Strategy

Many businesses are not yet adept at managing the economics of consumption-based technology and business services. Here are four factors to consider.

trust, online, transparency, rebuilding trust

Building Digital Trust

27-Feb-2019 | Bertram Schulte | Pricing Strategy

When so much of the world’s business is conducted online without any face-to-face interactions, how can a company succeed without trust?

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Digitalist Flash Briefing: What Retailers Can Learn From Amazon To Attract Customers

25-Feb-2019 | Bonnie D. Graham | Pricing Strategy

Today’s briefing looks at how Big Data is helping retailers meet customers’ new buying habits and demands.

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