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Digitalist Flash Briefing: Is Segmentation The Ghost Of Marketing Past?

31-Aug-2018 | Bonnie D. Graham | Personalized Marketing

See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.

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Digitalist Flash Briefing: Brands: Are You Growing Your Love Bank With Customers?

13-Jun-2018 | Bonnie D. Graham | Personalized Marketing

Today’s briefing looks at how today’s brands can build a “love bank” with customers.

Brands: Are You Growing Your Love Bank With Customers?

24-May-2018 | Bernard Chung | Personalized Marketing

Brands can create strong, long-lasting customer relationships built on a foundation of trust by utilizing the love bank concept.

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