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retail, brick and mortar, retail innovation, connected store

Retail Experiences: How Retailers Drive Growth With In-Store Innovation

9-Jan-2019 | Maria Morais | Personalize Customer Engagement

The modern value chain demands innovation – but this time technology is just a consequence of the change, and it should not be the reason why people change.

content marketing, digital marketing

Digital Content Marketing Trends To Grow Your Business

23-Nov-2018 | Melissa Burns | Personalize Customer Engagement

Content marketing is a rich source of potential new business. Here's how to use it to your advantage.

B2B, customer journey, sales

Deliver Great Customer Experience: Assessing What's Broken And How To Fix It

11-Oct-2016 | Jennifer Schulze | Personalize Customer Engagement

By identifying ongoing needs of clients, addressing their pain points, and nurturing the relationship often, you'll make huge inroads to improving retention.

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