Personalization


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Businesswoman with headset looking at blank computer screen at desk

How Small And Midsize Businesses Create Customer-Centricity In Times Of Crisis

20-May-2020 | Paulo Almeida | Personalization

Humanizing your interactions with customers will earn their trust during and after a crisis.

Shopping Mall in China

Make It Local: The Must-Have Consumer Experience In Retail Stores

23-Mar-2020 | Robin Barrett Wilson | Personalization

Physical stores are indeed an integral part of the retail shopping experience, but not for the reasons that industry traditionalists say.

Woman walking into a shop

The Retail Apocalypse That Never Was: What’s Really Next for Brick-And-Mortar Stores

16-Mar-2020 | Robin Barrett Wilson | Personalization

Understanding consumers' wants, needs, behaviors, and motivations enables retailers to create personal touches that turn window shoppers into fans for life.

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