Personalization


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Shopping Mall in China

Make It Local: The Must-Have Consumer Experience In Retail Stores

23-Mar-2020 | Robin Barrett Wilson | Personalization

Physical stores are indeed an integral part of the retail shopping experience, but not for the reasons that industry traditionalists say.

Woman walking into a shop

The Retail Apocalypse That Never Was: What’s Really Next for Brick-And-Mortar Stores

16-Mar-2020 | Robin Barrett Wilson | Personalization

Understanding consumers' wants, needs, behaviors, and motivations enables retailers to create personal touches that turn window shoppers into fans for life.

Government building in New York City

The Intelligent Public Sector Organization: Three Ways Forward

12-Mar-2020 | Patrick Fitzgerald | Personalization

Rising constituent expectations for service, convenience, and data protection are putting government organizations to the test.

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