Personalization


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IT specialist test user interface of mobile app

How To Build Trust Through Personalization

1-Oct-2019 | Mala Anand | Personalization

Companies that have found the right balance between personalization and privacy are those that have a single-minded focus on their customer.

Boarding the plane, departure lounge.

NDC And ONE Order: Personalizing The Travel Experience

9-Sep-2019 | Sahmeer Alli | Personalization

The airline industry is transforming from transportation ticket sellers into hyper-personalized retailers of passenger travel experiences.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav | Personalization

Having a multichannel engagement strategy – the ability to reach customers via SMS, email, in-app push, and social channels seamlessly – is imperative today.

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