Personalization


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Boarding the plane, departure lounge.

NDC And ONE Order: Personalizing The Travel Experience

9-Sep-2019 | Sahmeer Alli | Personalization

The airline industry is transforming from transportation ticket sellers into hyper-personalized retailers of passenger travel experiences.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav | Personalization

Having a multichannel engagement strategy – the ability to reach customers via SMS, email, in-app push, and social channels seamlessly – is imperative today.

Women shop together online

Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Personalization

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

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