Personalization


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Women shop together online

Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Personalization

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

a mother spends mother's day in a formula one race car

Beyond Flowers And Cards: Mother’s Day In The Experience Economy

6-May-2019 | Richard Howells | Personalization

What mom wants most for Mother's Day is a memorable experience that makes her feel as special as she is.

Four Steps To Address Customer Experience Personalisation Challenges

16-Apr-2019 | Jacob Vaidyan | Personalization

Personalisation is a continuous improvement initiative which needs to be constantly adjusted to remain relevant for your customers.

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