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Digitalist Flash Briefing: Is Segmentation The Ghost Of Marketing Past?

31-Aug-2018 | Bonnie D. Graham | Omnichannel

See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.

Is Segmentation The Ghost Of Marketing Past?

2-Aug-2018 | Rushenka Perera | Omnichannel

Augmented by artificial intelligence, machine learning, and other marketing technologies, segmentation actually evolves beyond its traditional uses.

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Digitalist Flash Briefing: Fast Vs. Big: Who Will Win In The Future Of Consumer Products?

2-Aug-2018 | Bonnie D. Graham | Omnichannel

Look at how the consumer products industry can compete on speed, not just size.

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