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man checks his mobile phone at home in his living room

What Is Channel Fragmentation And How Does It Impact CX?

8-Oct-2019 | Kris Hayes | Omnichannel

It’s no longer just a case of finding the best channel for your brand – but the one that’s best for the individual customer at the moment they want to connect.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav | Omnichannel

Having a multichannel engagement strategy – the ability to reach customers via SMS, email, in-app push, and social channels seamlessly – is imperative today.

Parents cuddling their baby in cafe, Cologne, NRW, Germany

Winning A Baby’s Smile

17-Jul-2019 | Sin To | Omnichannel

In today's digital world, businesses need to leverage digitalization to drive new business processes across the organization.

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