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Multichannel Engagement In The Experience Economy

14-Oct-2019 | Ruth Whalen | Multichannel Marketing

Automated failover is a valuable way to reach customers quickly with important information, but it must be used in the right way and at the right time.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav | Multichannel Marketing

Having a multichannel engagement strategy – the ability to reach customers via SMS, email, in-app push, and social channels seamlessly – is imperative today.

How AI-Led Marketing Decisions Can Transform Your Business

30-Apr-2018 | Swati Singh | Multichannel Marketing

To build a complete customer journey, marketers must consider all the interactions a customer has with your brand over a period, including how they interact and how often they interact. Here's how AI can enable this.

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