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plant sprouts out of fertile ground

The Never-Ending Story Of Customer-Centricity

17-Mar-2020 | Pedro Ahlers | Marketing

Customer-centricity is one of those things that's hard to understand, hard to implement, but is critical to business success.

Women use a mobile chatbot to make buying decision over flowers at an outdoor market

Wesley – Your Everyday Missed Opportunity

17-Feb-2020 | Pedro Ahlers | Marketing

An omnichannel strategy is your insurance against missing hidden sales opportunities.

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Marketing

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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