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Digitalist Flash Briefing: Is Segmentation The Ghost Of Marketing Past?

31-Aug-2018 | Bonnie D. Graham | Marketing Technology

See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.

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Digitalist Flash Briefing: Making The Case For Blockchain In Retail

15-Aug-2018 | Bonnie D. Graham | Marketing Technology

Today’s briefing looks at how blockchain technology can help retailers engage with customers and run operations in ways never-before thought possible.

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Digitalist Flash Briefing: Six Tips on Using Geo-Targeting In Digital Marketing

13-Aug-2018 | Bonnie D. Graham | Marketing Technology

Check out how geo-targeting can help you get the most bang for the buck with your marketing dollars.

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