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Retail associate uses predictive analytics to determine inventory mix

Converting Retail Big Data Into Predictive Insights

21-May-2020 | Kurt Ramcharan | Marketing Strategy

Big data analysis can help retailers move forward more confidently with predictive insights delivered quickly and efficiently.

A woman works in her home office

Personalization Is No Longer An Option But A Necessity For The Chemicals Industry

20-May-2020 | Pedro Ahlers | Marketing Strategy

Today's B2B buyer is nothing like yesterday's, so why are your processes still stuck in the past?

Woman reading a periodical in a bookstore

Midsize Retailers Expand Their Communities In Response To Crisis

20-May-2020 | Joerg Koesters | Marketing Strategy

Retailers are finding that their success during the pandemic depends on their community's strength.

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