Marketing Strategy

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Five Tips For Building Customer Loyalty In The Digital Era

7-Apr-2020 | Paulo Almeida | Marketing Strategy

Small and midsize businesses need innovative ways to build customer loyalty while embracing digital change.

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Make It Local: The Must-Have Consumer Experience In Retail Stores

23-Mar-2020 | Robin Barrett Wilson | Marketing Strategy

Physical stores are indeed an integral part of the retail shopping experience, but not for the reasons that industry traditionalists say.

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Leveraging Big Data To Create Big Deal Experiences

18-Mar-2020 | Kurt Ramcharan | Marketing Strategy

Retailers who balance transparency and consumer trust while leveraging Big Data to improve customer experiences will score the biggest wins in their markets.

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