Marketing Strategy

Top Stories

Brands: Are You Growing Your Love Bank With Customers?

24-May-2018 | Bernard Chung | Marketing Strategy

Brands can create strong, long-lasting customer relationships built on a foundation of trust by utilizing the love bank concept.

Yes, It’s Possible: Happier Customers And A Lower Cost-To-Serve

22-May-2018 | Greg Peterson | Marketing Strategy

A new wave of real-time data technology can delight your customers and keep cost-to-serve at a minimum. Here's how.

Customer Experience: Keeping It Real

22-May-2018 | Jennifer Horowitz | Marketing Strategy

Authenticity and trust play a significant role in the success of high-performing businesses. Companies should be able to support productivity and growth while also supporting their customers emotionally.

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