Marketing Storytelling


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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Marketing Storytelling

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

Customer Success Stories: What They’re All About

22-Apr-2019 | Ben Price | Marketing Storytelling

The hero's journey: Here are three elements that IT vendors can use to create customer success stories.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Marketing Storytelling

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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