Marketing ROI

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social selling, blogging, social media, outcomes, metrics

Creating Content Is Easier Said Than Done

18-Apr-2019 | Paul Gallagher | Marketing ROI

The best reason to blog and use other social selling strategies is not to generate likes and shares.

Digitalist Flash Briefing: Social Sellers Playbook: Making It Count (Part 1)

19-Mar-2019 | Bonnie D. Graham | Marketing ROI

If you're the designated “bean counter” in this age of social selling, the standardization of digital performance metrics may give you a sigh of relief.

marketing, multi-generational marketing, millennial, baby boomer, gen x

Meet Your New Customer – Generation-C

7-Dec-2018 | Upasana Koul | Marketing ROI

Age-based ways of classifying generations are no longer valid, as people within age groups adopt technologies at different rates.

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