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Parents cuddling their baby in cafe, Cologne, NRW, Germany

Winning A Baby’s Smile

17-Jul-2019 | Sin To | Marketing Data

In today's digital world, businesses need to leverage digitalization to drive new business processes across the organization.

Marketers examine operational and experiential data to refine customer experiences

Business Strategy Model For Experience Management

9-Jul-2019 | Sourajit Ghosh | Marketing Data

Mapping your business' net present value and customer lifetime value points the best way forward in your growth strategy.

Understanding Your Travel Customers

12-Dec-2018 | Rob Heuser | Marketing Data

We all have preferences when we travel, so it’s important to understand your traveler customers and their needs.

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