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Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | Marketing Campaigns

The right campaign management tool can boost the success of your customer engagement programs.

Why Blockchain Spells New Opportunities For Marketers

3-Apr-2018 | Granner Smith | Marketing Campaigns

The biggest potential of blockchain technology lies in the fact that it is capable of reshaping the consumer expectations with campaigns becoming more targeted and result-oriented than they were ever before.

The Rise Of Social Media In An Omnichannel World

28-Dec-2017 | Rushenka Perera | Marketing Campaigns

Brands need to get the basics right on social media, creating engaging, useful content for customers that integrates with their everyday digital experience.

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