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The Secret To Winning In A Rising Golden Age For Midsize Businesses

2-Jan-2020 | Timo Elliott | Marketing Analytics

Technology adoption must deliver two capabilities meaningful for every element of every business: operational agility and an empathetic focus on experiences.

IT specialist test user interface of mobile app

How To Build Trust Through Personalization

1-Oct-2019 | Mala Anand | Marketing Analytics

Companies that have found the right balance between personalization and privacy are those that have a single-minded focus on their customer.

customer happily walks in a retail store

How To Improve Customer Experience And Boost Retention Rates

22-Aug-2019 | Simon Davies | Marketing Analytics

Great customer experience leads to greater loyalty and revenue. But as CX is such a broad concept, how can your brand improve on the experiences you provide?

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