Marketing Analytics

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customer happily walks in a retail store

How To Improve Customer Experience And Boost Retention Rates

22-Aug-2019 | Simon Davies | Marketing Analytics

Great customer experience leads to greater loyalty and revenue. But as CX is such a broad concept, how can your brand improve on the experiences you provide?

Parents cuddling their baby in cafe, Cologne, NRW, Germany

Winning A Baby’s Smile

17-Jul-2019 | Sin To | Marketing Analytics

In today's digital world, businesses need to leverage digitalization to drive new business processes across the organization.

Marketers examine operational and experiential data to refine customer experiences

Business Strategy Model For Experience Management

9-Jul-2019 | Sourajit Ghosh | Marketing Analytics

Mapping your business' net present value and customer lifetime value points the best way forward in your growth strategy.

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