Is Segmentation The Ghost Of Marketing Past?
2-Aug-2018 | Rushenka Perera | Marketing Analytics
Augmented by artificial intelligence, machine learning, and other marketing technologies, segmentation actually evolves beyond its traditional uses.
26-Jul-2018 | Bonnie D. Graham | Marketing Analytics
Today's briefing looks at how media companies are changing their business models to engage directly with consumers by adapting to a mass-marketing experience.
5-Jul-2018 | Maggie Slowik | Marketing Analytics
To avoid brand commoditization and protect their market share, brand-oriented companies must transform to create and maintain a meaningful relationship with their end customers.
Selling Smarter With Predictive Lead Scoring Algorithms
Digital Strategy Realities, Marketing, And More
Customer Experience: Keeping It Real
Cognitive Technologies Help Media Companies Build Consumer Loyalty
How Retailers Market To Consumers Using "In-Moments"
Predictive Analytics Could Offer Intelligence-Led Economic Progress
CRM In Today’s Ecosystem: What CIOs Need To Know
Take Back Your Customers With IoT Initiatives