Marketing Analytics


Top Stories


Is Segmentation The Ghost Of Marketing Past?

2-Aug-2018 | Rushenka Perera | Marketing Analytics

Augmented by artificial intelligence, machine learning, and other marketing technologies, segmentation actually evolves beyond its traditional uses.

flash feature image

Digitalist Flash Briefing: Cognitive Technologies Help Media Companies Build Consumer Loyalty

26-Jul-2018 | Bonnie D. Graham | Marketing Analytics

Today's briefing looks at how media companies are changing their business models to engage directly with consumers by adapting to a mass-marketing experience.

consumer products, CPG, manufacturing, supply chain, retail, customer experience

Transform Or Be Left Behind: Why CPG Manufacturers Need To Create New Value Propositions For Their Customers

5-Jul-2018 | Maggie Slowik | Marketing Analytics

To avoid brand commoditization and protect their market share, brand-oriented companies must transform to create and maintain a meaningful relationship with their end customers.

Latest Stories

Selling Smarter With Predictive Lead Scoring Algorithms
Learn More

Digital Strategy Realities, Marketing, And More
Learn More

Customer Experience: Keeping It Real
Learn More

Cognitive Technologies Help Media Companies Build Consumer Loyalty
Learn More

How Retailers Market To Consumers Using "In-Moments"
Learn More

Predictive Analytics Could Offer Intelligence-Led Economic Progress
Learn More

CRM In Today’s Ecosystem: What CIOs Need To Know
Learn More

Take Back Your Customers With IoT Initiatives
Learn More

Load more stories
← Older posts