Marketing Analytics

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Is Segmentation The Ghost Of Marketing Past?

2-Aug-2018 | Rushenka Perera | Marketing Analytics

Augmented by artificial intelligence, machine learning, and other marketing technologies, segmentation actually evolves beyond its traditional uses.

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Digitalist Flash Briefing: Cognitive Technologies Help Media Companies Build Consumer Loyalty

26-Jul-2018 | Bonnie D. Graham | Marketing Analytics

Today's briefing looks at how media companies are changing their business models to engage directly with consumers by adapting to a mass-marketing experience.

consumer products, CPG, manufacturing, supply chain, retail, customer experience

Transform Or Be Left Behind: Why CPG Manufacturers Need To Create New Value Propositions For Their Customers

5-Jul-2018 | Maggie Slowik | Marketing Analytics

To avoid brand commoditization and protect their market share, brand-oriented companies must transform to create and maintain a meaningful relationship with their end customers.

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