Marketing Analytics


Top Stories


Young adults celebrate with beer at a beer garden

The Secret To Winning In A Rising Golden Age For Midsize Businesses

2-Jan-2020 | Timo Elliott | Marketing Analytics

Technology adoption must deliver two capabilities meaningful for every element of every business: operational agility and an empathetic focus on experiences.

IT specialist test user interface of mobile app

How To Build Trust Through Personalization

1-Oct-2019 | Mala Anand | Marketing Analytics

Companies that have found the right balance between personalization and privacy are those that have a single-minded focus on their customer.

customer happily walks in a retail store

How To Improve Customer Experience And Boost Retention Rates

22-Aug-2019 | Simon Davies | Marketing Analytics

Great customer experience leads to greater loyalty and revenue. But as CX is such a broad concept, how can your brand improve on the experiences you provide?

Latest Stories

Winning A Baby’s Smile
Learn More

Business Strategy Model For Experience Management
Learn More

Why Experience Matters
Learn More

Experience (Not Size) Matters In Today's Economy
Learn More

Three Ways Analytics Can Drive Better Customer Experiences
Learn More

How Companies Overcome The Three Key Challenges And The Power Of XO
Learn More

Digitalist Flash Briefing: How AI May Revolutionize Digital Advertising
Learn More

Understanding Your Travel Customers
Learn More

Load more stories
← Older posts