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Parents cuddling their baby in cafe, Cologne, NRW, Germany

Winning A Baby’s Smile

17-Jul-2019 | Sin To | Marketing Analytics

In today's digital world, businesses need to leverage digitalization to drive new business processes across the organization.

Marketers examine operational and experiential data to refine customer experiences

Business Strategy Model For Experience Management

9-Jul-2019 | Sourajit Ghosh | Marketing Analytics

Mapping your business' net present value and customer lifetime value points the best way forward in your growth strategy.

A happy couple ride bikes during summer vacation

Why Experience Matters

20-Jun-2019 | Mashhour Bedaiwi | Marketing Analytics

We have the data to manage how people experience our business, minimizing the chances of negative interactions that can harm our brand standing.

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