Marketing


Top Stories


Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Marketing

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

Featured Video Play Icon

Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Marketing

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

flash feature image

Digitalist Flash Briefing: Meet Your New Customer – Generation C

17-Jan-2019 | Bonnie D. Graham | Marketing

The digital revolution is disrupting the generation theory that traditionally defines customer persona categorizations. Check it out before it's too late.

Latest Stories

Five Strategies Shaping The Future Of Retail
Learn More

How To Humanize Marketing In The Age Of Artificial Intelligence
Learn More

Overcoming Digital Disruption In The Retail Industry
Learn More

The Rise Of Social Media In An Omnichannel World
Learn More

Social Media For Small Business: 6 Tips
Learn More

The Digital University
Learn More

3 Things To Do Before Choosing A B2B E-Commerce Platform
Learn More

Social Collaboration: Does It Hurt Or Help Sales?
Learn More

Load more stories
← Older posts