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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Marketing

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Marketing

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Digitalist Flash Briefing: Meet Your New Customer – Generation C

17-Jan-2019 | Bonnie D. Graham | Marketing

The digital revolution is disrupting the generation theory that traditionally defines customer persona categorizations. Check it out before it's too late.

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