OMG! Another Customer-Centricity Project?!
7-Aug-2019 | Pedro Ahlers | Marketing
Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.
25-Apr-2019 | Ginger Shimp | Marketing
The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.
17-Jan-2019 | Bonnie D. Graham | Marketing
The digital revolution is disrupting the generation theory that traditionally defines customer persona categorizations. Check it out before it's too late.