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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Marketing

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Digitalist Flash Briefing: Meet Your New Customer – Generation C

17-Jan-2019 | Bonnie D. Graham | Marketing

The digital revolution is disrupting the generation theory that traditionally defines customer persona categorizations. Check it out before it's too late.

Five Strategies Shaping The Future Of Retail

26-Apr-2018 | Paul Dearlove | Marketing

To survive digital disruption, retailers must rethink their game plan before their competitors do. Here are five strategies all retailers must consider to future-proof their success.

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