market segmentation


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Blind man walks on the street with the assistance of his friend

Promoting Inclusivity And Driving Real Business With Adaptive Fashion

11-Sep-2019 | Matt Laukaitis | market segmentation

With one in seven people worldwide who have a physical and/or cognitive disability, the world of adaptive fashion is set to go mainstream.

marketing, multi-generational marketing, millennial, baby boomer, gen x

Meet Your New Customer – Generation-C

7-Dec-2018 | Upasana Koul | market segmentation

Age-based ways of classifying generations are no longer valid, as people within age groups adopt technologies at different rates.

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