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innovation, consumer products, customer engagement, marketing, omnichannel

Focus, Accelerate, And Invest: The Three-Step Move To Consumer Products Dominance

10-Dec-2018 | Don Gordon | Market Leadership

Examine four brands that are focusing, accelerating, and investing in innovations that push the boundaries of consumer engagement and sales models.

The Genius Blind Spot: How To Help Your Company Know What It Doesn’t

16-Mar-2018 | Dean Afzal | Market Leadership

For an organization to consistently generate revenue, it must be able to understand its market from all sides. Analysis of customer activity and feedback will be instrumental in helping businesses pour light on its two major blind spots.

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