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customer engagement, social objects, social media, online community, marketing, customer experience

Digital Social Objects: Getting A Grip On Interaction

14-Jan-2019 | Michael Rander | #Leonardo

Technology makes it easier than ever for people with shared interests, desires, and demands to interact through digital communities.

AI Engine Optimization

Marketing In The Age Of AI Engine Optimization

7-Jan-2019 | David Jonker | #Leonardo

As consumers increasingly use AI to find and shop for products, AI engine optimization (AIEO) will become every bit as important to marketers as SEO.

Machine Learning Study Points To Lack Of Strategic Clarity

17-Sep-2018 | Marc Teerlink | #Leonardo

Embrace AI, ML, advanced analytics, blockchain, and other emerging technologies to solve specific business problems before they are packaged later on.

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