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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Lead Generation

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

e-commerce, platform, customer experience, marketing

Commerce Platform Of Dreams: If You Build It, Will They Come?

4-May-2018 | Evan Klein | Lead Generation

Organizations that embark on digital transformation usually discover that building an all-star commerce platform of dreams isn’t just a matter of building it.

What Does AI Bring To Marketing?

16-Feb-2018 | Timo Elliott | Lead Generation

Artificial intelligence is poised to revolutionize most aspects of operational marketing, leaving more time for things like storytelling and community.

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