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Digitalist Flash Briefing: Marketing In The Experience Economy

23-Apr-2019 | Bonnie D. Graham | Intelligent Enterprise

Customer feedback is a powerful marketing tool, especially as experience becomes a more important part of the decision-making process for customers.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Intelligent Enterprise

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

business strategy, strategy execution, tactics, intelligent enterprise

Defining And Executing The Strategy To Become An Intelligent Enterprise

17-Apr-2019 | Mukesh Gupta | Intelligent Enterprise

The speed of business today means decisions about how to execute the business strategy need to be closer to front-line operations.

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