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Making The Shift From Transactional To Relational Experiences (Part 3)

24-Apr-2019 | Jacob Vaidyan | Innovation Strategy

To succeed in the experience economy, shifting your customer experiences from transactional to relational is critical. Here's how to do it.

customer experience

Experience Matters: Make It Relational! (Part 2)

17-Apr-2019 | Akhilesh Mahto | Innovation Strategy

Moving consumers from transactional to relational experiences depends on the quality and trustworthiness of applications.

Four Steps To Address Customer Experience Personalisation Challenges

16-Apr-2019 | Jacob Vaidyan | Innovation Strategy

Personalisation is a continuous improvement initiative which needs to be constantly adjusted to remain relevant for your customers.

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