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Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | Identity Management

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

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Digitalist Flash Briefing: Cognitive Technologies Help Media Companies Build Consumer Loyalty

26-Jul-2018 | Bonnie D. Graham | Identity Management

Today's briefing looks at how media companies are changing their business models to engage directly with consumers by adapting to a mass-marketing experience.

Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch | Identity Management

In the past, media companies were not in direct contact with consumers and interacted in a mass marketing fashion. Now the business model is changing to direct to consumer, and media companies need to adapt to survive and thrive.

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The Cloud Is Gathering For Identity And Access Management
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