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retail, mobile commerce, marketing, m-commerce, customer engagement

Mobile Messaging: Key Component Of Digitally Transforming Retail Customer Engagement

11-Oct-2017 | Rohit Tripathi | IDC

Messaging is an increasingly successful way to connect with customers, as they're already using mobile devices to comparison shop and purchase retail goods.

Digital Leadership: A Six-Step Framework For Transformation

11-Oct-2017 | Timo Elliott | IDC

What’s required of you to successfully drive digital transformation? Here is a six-step framework for digital leaders.

CIO Strategy: To Improve Employee Engagement, Buy Cupcakes

20-Sep-2017 | Manik Narayan Saha | IDC

How can an innovative, forward-thinking CIO demonstrate to employees that IT is more than just a support function? Here are some strategies to boost engagement.

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