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Experience Vs. Perception: How Digital Businesses Redefine Brand Value And Equity

5-Mar-2018 | Shelly Dutton | #HBR

Consumers are bombarded with logos, ads, jingles, celebrity endorsements, and packaging. But is constant brand exposure resonating with consumers? If you said yes, you may want to reconsider your marketing strategy.

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8 Ways Machine Learning Is Improving Companies’ Work Processes

19-Jun-2017 | Dan Wellers | #HBR

Here are eight concrete examples of how AI and machine learning are creating value in companies today, plus three ways it's set to create value in the future.

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