How Having A Higher Purpose Can Humanize A Brand
26-Oct-2016 | Julie Barrier | Fit For Purpose
Want to humanize and bring purpose to your brand and to your organization? It must come from the bottom up and have commitment across all departments.
Purpose is becoming big business. In fact, it’s making businesses big – and successful. Purposeful brands not only help consumers emotionally connect to the product, but also benefit communities, society, and our planet. Our #FitForPurpose series discusses the importance of purpose-driven business, and showcases how leading with purpose works for some of the most well-known brands in the world.
13-Jun-2016 | Julie Barrier | Fit For Purpose
Find out what puts Unilever at the top of the Fit for Purpose index that ranks the top 100 worldwide brands that flex their purpose muscle.