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A woman drops her ballot during the presidential election at LA County Registrar Office in Norwalk

For Election Data Experts, A Stunning Conclusion 

10-Nov-2016 | Reuters Content Solutions | Election Data

Greater clarity into the 2016 election season can help refine the predictive analytics models used by campaign two and four years from now.

big data reality check in voting

In Election Outcome, Data Looms Large

8-Nov-2016 | Reuters Content Solutions | Election Data

 “Dean of Big Data” Bill Schmarzo talks about how analytics has transformed national  campaigns.

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