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direct to consumer, omnichannel, retail, e-commerce, customer experience, brand promise

The Direct-To-Consumer Experience Relies On A Great Product Experience

14-Feb-2019 | Richard Howells | Direct to Consumer

From A(llbirds) to Z(appos), all D2C companies have one thing in common: a great customer experience directly linked to a great product experience.

Natura: Looking Good And Doing Good – In The Cloud

10-Jan-2019 | Judith Magyar | Direct to Consumer

Natura, Brazil's leading cosmetics manufacturer, is a direct sales company that relies on relationships and social networks. Here's how they have found success.

innovation, consumer products, customer engagement, marketing, omnichannel

Focus, Accelerate, And Invest: The Three-Step Move To Consumer Products Dominance

10-Dec-2018 | Don Gordon | Direct to Consumer

Examine four brands that are focusing, accelerating, and investing in innovations that push the boundaries of consumer engagement and sales models.

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