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Digitalist Flash Briefing: Cognitive Technologies Help Media Companies Build Consumer Loyalty

26-Jul-2018 | Bonnie D. Graham | Digital Media

Today's briefing looks at how media companies are changing their business models to engage directly with consumers by adapting to a mass-marketing experience.

Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch | Digital Media

In the past, media companies were not in direct contact with consumers and interacted in a mass marketing fashion. Now the business model is changing to direct to consumer, and media companies need to adapt to survive and thrive.

Monetizing And Optimizing Content Distribution With Machine Learning And Blockchain

26-Apr-2018 | Catherine Lynch | Digital Media

Media companies need a solution for monetizing content and delivering the right content to the right consumer at the right moment. Advanced analytics, machine learning, and blockchain are three disruptive technologies that can solve the twin problems of volume overload and content monetization.

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