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Marketer considers how customers experience a product

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Digital Marketing

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

consumer engaged with audio marketing on her device

The Future Of Marketing Audio

11-Jul-2019 | Ginger Shimp | Digital Marketing

Following is a conversation about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP, in which they consider the future of audio in marketing.

People having fun at music concert

What Businesses Can Learn From Ariana Grande

1-Jul-2019 | Richard Howells | Digital Marketing

The key is to understand how your customers and feeling – and why – and deliver better, more personalized products and experiences that make them happy.

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