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International Marketing Using Digital Channels: Approaches To The Modern Concept

29-Oct-2019 | Melissa Burns | Digital Marketing

Making your business known to potential customers on the international stage takes a holistic approach to digital marketing.

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Multichannel Engagement In The Experience Economy

14-Oct-2019 | Ruth Whalen | Digital Marketing

Automated failover is a valuable way to reach customers quickly with important information, but it must be used in the right way and at the right time.

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What Is Channel Fragmentation And How Does It Impact CX?

8-Oct-2019 | Kris Hayes | Digital Marketing

It’s no longer just a case of finding the best channel for your brand – but the one that’s best for the individual customer at the moment they want to connect.

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