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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Digital Marketing

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

social selling, blogging, social media, outcomes, metrics

Creating Content Is Easier Said Than Done

18-Apr-2019 | Paul Gallagher | Digital Marketing

The best reason to blog and use other social selling strategies is not to generate likes and shares.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Digital Marketing

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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