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How To Use Geo-Targeting In Digital Marketing: 6 Tips

20-Jul-2018 | Melissa Burns | Digital Engagement

Geo-targeting lets you precisely concentrate your efforts on the target demographics that will bring you the best results. Here's how.

How Retailers Can Thrive In The Digital World

20-Jun-2016 | Achim Schneider | Digital Engagement

Digital technology has fundamentally transformed the basic retail business model to focus on outcomes rather than products. A strong digital core is essential.

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