Digital Consumers


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omnichannel, retail

Create Customer-Driven Supply Networks To Enable Innovative Propositions

13-Sep-2017 | Chong Mock Seng | Digital Consumers

As omnichannel retail becomes the customer expectation, retailers must be able to maintain the balance between service levels and inventory supply.

Are You Spending Too Much To Make Customers Happy?

30-Jun-2016 | Christopher Koch | Digital Consumers

Meeting – and beating – customers' expectations is a revenue generator. Here's how to gain those advantages without hurting your bottom line.

One Ice Cream And A Piece Of Digital Transformation, Please

4-Apr-2016 | Jens Feilberg | Digital Consumers

If digital transformation and contextual marketing is to happen in the real world, an alliance between CMO and CIO—vision meeting data—is essential.

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