Digital Commerce Strategy

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marketing, multi-generational marketing, millennial, baby boomer, gen x

Meet Your New Customer – Generation-C

7-Dec-2018 | Upasana Koul | Digital Commerce Strategy

Age-based ways of classifying generations are no longer valid, as people within age groups adopt technologies at different rates.

E-Commerce Alert: How Non-Functional Requirements Impact User Experience

11-May-2018 | Branwell Moffat | Digital Commerce Strategy

It's critical to define non-functional requirements when building an e-commerce platform, as most have a direct impact on the user experience.

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