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The New Retail Reality: Moving Beyond Sales

20-Apr-2018 | Angelica Valentine | Digital Commerce

The new retail reality requires that brands take calculated risks to differentiate and get ahead, as retail moves beyond sales and into customer experience.

Digital Economy, Customer Engagement, Retail, Innovations, IoT, SAP Leonardo, Industries, Digital Retail, Digital Customer

Explore The Future Of Retail

19-Apr-2018 | Joerg Koesters | Digital Commerce

Existing digital technologies allow retailers to build brand awareness, provide just-in-time services, and offer personalized interaction, says retail business expert in a recent S.M.A.C. Talk Technology podcast.

Why Online Retailers Enhance Their Offline Experiences

19-Apr-2018 | Matt Wilkinson | Digital Commerce

Why should retailers abandon brick and mortar? If handled correctly, a physical storefront can enhance the online shopping experience. Below are three reasons why retailers should bring their offline experience into the age of Brick & Mortar 2.0.

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