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Agricultural fields farms in Brazil at sunset

The Field Of Gold: Why It Is Time To Rethink Your Customer Service

20-Jan-2020 | Pedro Ahlers | Digital Chemicals

For chemical manufacturers, customer service is about business growth, customer satisfaction, and customer loyalty; efficiency and cost-saving are side effects.

Engineer analyzing data on her mobile device in a lab

The 20-Year-Old Web Shop: Standard Solution, Please

4-Dec-2019 | Pedro Ahlers | Digital Chemicals

Chemical companies still maintaining decades-old webshops must rethink their B2b e-commerce with today's customer in mind.

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Digital Chemicals

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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