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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Design Thinking

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Design Thinking

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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Marketing Innovation For The Intelligent Enterprise: Reading Vs. Listening

11-Apr-2019 | Ginger Shimp | Design Thinking

Empathizing with your customer means delivering information in whatever format they prefer.

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